If hip-hop's most central tenet is to keep it real, Angel Haze passes with flying colours. Ever since they first started putting ferocious, cathartic mixtapes online as a teenager, it's been their raw, unvarnished honesty that has seen them accrue a devoted following as they've carved out hitherto uncharted territory in the genre. Willing to address subjects that few others are, and able to do it in a thrillingly unique way, Haze's hip-hop confessionals strike a chord with fans who see their lives reflected in what they talk about.
2012 saw Haze take their work to the next level: ‘Reservation’, a free mixtape, found them rapping over original beats for the first time - and the resulting work was as tight, coherent and accomplished as any album. The clattering braggadocio of ‘New York’ and ‘Werkin' Girls’, both accompanied by suitably sinister videos, saw them gain both blog buzz and radio traction, with the former A-listed at 1Xtra.
‘Echelon (It’s My Way)' the first single to be taken from Haze’s debut album ‘Dirty Gold’, has been produced by Markus Dravs. It’s a tremendously propulsive hip-hop summer jam that showcases their underrated sense of fun, returning to the rat-a-tat chat that they do with such panache. Hailed as Zane Lowe’s ‘Hottest Record in the World Right Now’, ‘Echelon’ (It’s My Way) is both the perfect bookend to Haze’s mixtape period and introduction to ‘Dirty Gold’ - a sonic world all of its own. ‘Dirty Gold’ promises the out-there sonic experimentation that marked Dravs' work with Björk and the widescreen, stadium-ready feel that characterised his work with The Arcade Fire and Coldplay - all topped with Haze's words of rage and deep feeling, as rapid-fire and passionate as they've ever been.