Grammy-nominated producer-artist SONNY DIGITAL has already constructed an arsenal of hits for some of hip-hop’s most prominent names with only a few years in the game. Scoring home runs with smash singles that include the platinum selling “Tuesday” by ILoveMakonnen, "Turn Up Like Trump" by Rae Sremmurd, “Birthday Song” by 2 Chainz featuring Kanye West and “Same Damn Time” by Future, the Universal Publishing signee’s star status continues to be solidified. Sonny’s tracks infuse sonically aggressive drum patterns, melodic synths, and catchy hooks, which is why he’s the leading producer of choice for many of your favorite rappers. The mixture of these sounds took him from being a virtually unknown beatsmith with a hobby, to becoming a go-to producer with an enterprising career.
The Michigan-born, Georgia-bred virtuoso is not only using his fame to help nurture new talent, such as Que, but he is also creating a movement where he demonstrates his own rapping skills. He formed Sonny Digital Music Group in 2011 and under his imprint, has released a slew of consistently catchy and well-received singles. Taking pride in his beats and giving a voice to the hood, Sonny Digital has collaborated with a number of platinum-selling and chart-topping artists like Beyonce, Rick Ross, Juicy J, Wiz Khalifa, Wale, DJ Khaled, 2 Chainz, and B.o.B.
Proof that life is full of delightful surprises when you dedicate yourself to your passion, Sonny Digital is building his resume and creating lasting relationships on his deliberately slow climb to success. “I don’t want to have a huge buzz and then fall off. I would rather take my time and make boss moves that span decades versus days.” The self-taught music whiz that can create any melody he conjures up in his head on the keyboard, is ready to take his vicious beats soaked in 808 bass lines to new heights. “I know my lane, even though I feel like I can do whatever kind of track I put my energy into, Hip-Hop is what I know best and it’s what I study. But I’ve been traveling internationally, so my sound is expanding also.”