Born in Medellin, and backed by an impressive force in social networks, representative and ambassador of a new street running from Colombia, J BALVIN has been described by Billboard as "the greatest discovery of Latin music in many years." Creator of a unique urban fusion born of influences of reggaeton from Puerto Rico, is mixed with Colombian rhythms fruits of their inheritance, which adds the contemporary sounds of a new urban scene, along with a renowned fondness for Hip-Hop and R & B, J Balvin is undoubtedly the most representative of the new Latin music artist. This has been recently confirmed when it was awarded during the Billboard Latin Music Awards in the categories of Debut Artist of the Year, Song "Latin Rhythm" of the Year and "Latin Rhythm Songs" Solo Artist of the Year. This, just after winning all urban categories in Premios Lo Nuestro Univision, where he came loaded with trophies: Urban Artist of the Year, Best Urban Album of the Year, Song of the Year and Urban Urban Collaboration of the Year.
This unique recognition for a new voice in the firmament of Latin music, is clear from the chart success of their first album "The Family" and thanks to its # 1 singles, "6 AM" and "Oh , come on ." With more 450 million views and counting, "Ay Vamos" remains one of the most watched video in the country - sharing positions with artists like Taylor Swift, Bruno Mars, Maroon 5, among others. Once reached # 1 in Billboard's Hot Latin Songs, the super success of urban Latin music, still going strong after 10 months on the charts. In addition to the success of its own music, J Balvin has become the name to keep in mind when thinking of collaborators. It has been called to work on remixes in Spanish with names like Pharrell, Ariana Grande, French Montana, among others. J Balvin is recognized for his irreverent sense of humor and affectionate dealing with their fans; It has become a powerful new platform for Latin music on the internet and social networks - has more than 3 million followers on Instagram, and reached the impressive figure of over 1 billion views on YouTube.