The most direct statement will often be the most impactful. Recognizing this truth, pop singer and songwriter CLARA MAE cuts right to the chase in her music. The artist’s lyrics play out like a no-holds barred conversation between best friends amplified by her gritty jazz timbre, uncontainable ambition, and kinetic spirit. As a result, her sharp and succinct storytelling shares the spotlight equally with jaw-dropping vocal prowess, making for an instantly identifiable style.

“I don’t want to be too poetic,” she affirms. “I want people to be able to listen to my songs, understand them, and feel like I’m singing about their lives. It should be like we’re having a conversation…as if I’m speaking right to you.”

Signed to a publishing deal in Stockholm at the age of 19, she spent countless hours in studios throughout the city.  “It was a grind,” she recalls. “I was doing sessions seven days a week. That’s how everything started though. I never had any plans to work in anything else but music. That was what I wanted to do forever.”  This style of work ethic led to a session one day that yielded the song “Taped Up Heart,” which was quickly picked up and released by Norwegian production and DJ duo KREAM with Clara featured on vocals. Within a year, it clocked over 100 million cumulative streams and soared to the Top 25 of Billboard’s Hot Dance/Electronic Songs Chart. 

Signed to Big Beat Records, she dove into crafting her debut EP, Sorry For Writing All The Songs About You. The conceptual six-song set unfurls the story of a turbulent relationship—from falling in love at first sight and breaking up to regretting the outcome and ultimately moving on.

“I’m just a very energetic, happy, and hardworking girl from Sweden who loves music,” she leaves off. “I hope listeners can relate and the melodies get stuck in their heads. That’s what my favorite songs have done for me.