Hailing from Medellín, Colombia, José Álvaro Osorio Balvin - better known to a legion of global fans as J BALVIN - has been praised by Billboard as “the biggest breakout act Latin music has seen in many years.” With a distinctive style all his own that pays reverence to the first-wave of Reggaeton stars from Puerto Rico, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling Urban music back to the forefront of Latin music worldwide.
Between his game-changing major-label debut album LA FAMILA, global smash hit successor ENERGIA and recent landmark single s such as Mi Gente, and Machika, J Balvin has quickly notched eight #1 Latin singles, 60 million social media followers, NINE BILLION Total YouTube Views, and is the only Latin artist included in Rolling Stone’s recent spotlight of the “New Classics” – “20 creative visionaires… who refuse to be contained by the rules of the past as they define the territory of the future." With his distinctive style and chart success, J Balvin has also become one of Latin music’s most in-demand collaborators, having now worked with artists, writers and producers such as Beyoncé, Justin Bieber, Cardi B, Liam Payne, Nicky Jam, Pharrell Williams, Ariana Grande, Major Lazer, Poo Bear, Juanes, Daddy Yankee, Camilla Cabello, and more.
Major award recognition has also quickly followed, as J Balvin has won back-to-back Latin Grammy Awards, multiple Billboard Latin Awards, BMI’s Songwriter Award for Contemporary Latin Song of the Year, and overall ARTIST OF THE YEAR recognition two years in a row at Univision’s Premio Lo Nuestro. J Balvin’s highly-anticipated album “Vibras” was released May 25, 2018.