Film, TV & Media

The Beach Boys – “Good Vibrations” for new ASICS campaign

The Beach Boys – “Good Vibrations” for new ASICS campaign

The new advert for sportswear brand ASICS features a re-record of The Beach Boys’ timeless classic “Good Vibrations”. Under the tagline ‘Move your body, move your mind’, the campaign aims to promote the transformative power of movement for physical and mental wellbeing.

The 60-second spot shows a woman working in a busy office looking overwhelmed, before she hits the pavement in her ASICS running gear to the reimagined version of “Good Vibrations” – returning to work uplifted and refreshed. 

The Beach Boys - “Good Vibrations” (UMPG writers Brian Wilson and Mike Love) was released as a single in October 1966 to immediate critical and commercial success - topping the charts in several countries including the US and UK.

 

ASICS | Move your body, move your mind