Madonna stars in Dolce & Gabbana’s new global campaign for "The One" fragrances. For the campaign, the pop icon recorded a full Italian-language cover of La bambola (1968), written by Ruggero Cini, Franco Migliacci, and Bruno Zambrini and originally made famous by Patty Pravo.

The cover, produced and mixed by Stuart Price, is also already available on all major digital platforms and serves as the soundtrack for the campaign short film.

The campaign marks Madonna’s iconic return as the brand’s face and presents a new interpretation of the "The One" fragrances, featuring richer and warmer notes. The first images, shared on Dolce & Gabbana’s official channels, depict her as the central figure in a visual story that blends elegance, sensuality, and expressive power. Actor Alberto Guerra also will appear alongside her.