Universal Music Publishing Group dominated the Super Bowl half time this year, with 12 syncs in national commercials.
Google raised more than a few tears with its emotional “Loretta” spot, which shows an old man reminiscing about his life with a little help from Google, set to the instrumental version of A Great Big World (feat. Christina Aguilera) - “Say Something” (UMPG writers Ian Axel, Chad Vaccarino)
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Pepsi’s commercial for their Zero Sugar drink features a version of Rolling Stones - “Paint It Black” re-imagined by H.E.R., Missy Elliot and Timbaland (UMPG writer H.E.R.)
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Meanwhile Doritos' humorous spot “The Cool Ranch” pits Lil Nas X and Sam Elliott against each other in a Wild West dance off – set to Lil Nas X (feat. Billy Ray Cyrus) – “Old Town Road” (UMPG writers Young Kio, Atticus Ross)
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Other highlights included The Roots performing 2 Unlimited’s “Get Ready” for Michelob Ultra in a commercial starring Jimmy Falon and John Cena (UMPG writers Jean-Paul De Coster, Raymond Slijngaard, and Filip De Wilde). For Audi, Maisie Williams sings along to “Let It Go” from Disney’s Frozen (UMPG writers Robert Lopez, Kristen Anderson).
Michelob Ultra
Originally by 2 Unlimited, performed by The Roots - “Get Ready (2013)” (UMPG writers Jean-Paul De Coster, Raymond Slijngaard, and Filip De Wilde)
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Audi
Originally by Idina Menzel – Performed by Maisie Williams (feat. Amplifiers) - “Let It Go” from Frozen (UMPG writers Robert Lopez, Kristen Anderson)
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New York Life Insurance
Max Richter - “Philia, Storge, Eros, Agape” (UMPG writer Max Richter)
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Walmart
Slim Whitman - “I’m Casting My Lasso Towards the Sky” (UMPG writers Jimmy Wakely, Lee White)
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Coca-Cola Energy
YBN Cordae (feat. Anderson .Paak) - RNP” (UMPG writer J. Cole)
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Bud Light Seltzer (starring Post Malone)
Chris Lynch - “All Nite Diner” (UMPG writer Chris Lynch)
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Facebook
Twisted Sister - “I Wanna Rock” (UMPG writer Dee Snider)
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Verizon
Pearl Jam - “River Cross” (UMPG writer Eddie Vedder)
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Walmart
Elton John - “Rocket Man” (UMPG writers Elton John, Bernie Taupin)
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Saint Archer Gold (Regional spot)
Originally by Guns N’ Roses, covered by Edwin Sharp - “Patience” (UMPG writer Axl Rose)
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Film Trailer
Minions 2
Beastie Boys - “Sabotage” (UMPG writers Michael Diamond, Adam Horovitz, Adam Yauch)
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TV Promo
Hunters
Originally by Neil Diamond, Cover - “America” (UMPG writer Neil Diamond)
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During the Super Bowl, the Chipotle x TikTok Timeout challenge aired, which featured Justin Bieber’s new single, “Yummy.”
Plus an incredible halftime performance featuring UMPG artist J. Balvin, and the following UMPG songs:
“Born In The USA” - Bruce Springsteen
“I Like It” (Cardi B, Bad Bunny & J. Balvin Version) - J. Balvin, Bad Bunny, Noah Assad
“Jenny From The Block” - Jose Miro, Lawrence Parker, Scott Sterling
“Let’s Get Loud” - Gloria Estefan, Flavio Sandander
“Mi Gente” (Spanish Version): - J. Balvin, Andres Echavarria
“Que Calor” - J. Balvin, Wissem Larfaoui
“Whenever, Wherever” - Gloria Estefan, Timothy Mitchell