Universal Music Publishing Group was well represented during Superbowl LIII on 3rd February at Mercedes-Benz Stadium, Atlanta - with syncs in commercials for NFL, Pepsi, Stella Artois and more, plus UMPG artists Maroon 5 performing a selection of their hits at the halftime show.
NFL – The 100 Year Game
NFL’s own commercial featured 44 of the greatest NFL athletes, past and present, as a formal dinner gets turned into a football game. The spot features Fatman Scoop ft. The Crooklyn Clan - “It Takes Scoop” from UMPG writers Robert Ginyard Jr and Howard Thompson.
Pepsi – More Than OK
Pepsi’s spot, starring Steve Carell, is soundtracked by Cardi B, J Balvin & Bad Bunny – “I Like It” (UMPG publish a share of the song via J Balvin).
Stella Artois - Change Up The Usual
Sarah Jessica Parker and Jeff Bridges bring back their iconic characters to “change up their usual” to the theme from Sex and the City, written by Douglas J. Cuomo.
Track Record ft. Anna Mae - "Stronger" (UMPG writer Jeff Pardo)
"Music from the HBO Series Game of Thrones" (UMPG writer Ramin Djawadi)
Fine Young Cannibals - “She Drives Me Crazy” (UMPG writers Roland Gift and David Steele)
"Say the Word" - original score by ELIAS Music, a UMPG custom music company
Dodge (teaser - online only)
"The Devil Went Down To Georgia" (UMPG Writers John Crain, Charlie Daniels, William J. Digregorio, Fred Edwards, Charles Fred Hayward, James W. Marshall)
Poison - “Nothin’ But A Good Time” (UMPG Writers Bobby Dall, Bruce Anthony Johannesson, Bret Michaels, Rikki Rocket)
Maroon 5 - “Harder To Breathe”
Maroon 5 - “This Love”
Maroon 5 - “She Will Be Loved
Adam Levine - “Girls Like You”
Adam Levine - “Sugar”
Adam Levine - “Moves Like Jagger”
Travis Scott - “Sicko Mode” (UMPG writers Keith Elam, Kamaal Ibn John Fareed, Tim Gomringer, Kevin Gomringer, Chauncey A. Hollis, Kirk Jones, Ali Shaheed Jones-Muhammad, Christopher Edward Martin, Fred Jr. Scruggs, Tyrone Taylor, Malik Izaak Taylor)
Big Boi - “The Way You Move” (UMPG writers Patrick “Sleepy” Brown)
Big Boi - “Kryptonite” (UMPG writers Nsilo Reddick/Nicholas Sherwood)