Landing the most songs by any publisher, UMPG’s U.K. team worked with PopShop creative agency and Coca-Cola Europe, which licensed over 50 UMPG songs for their European “Say it With a Song” campaign. UMPG songs were featured on millions of Coca-Cola products, as well as featured in Coke’s emotive digital campaign aimed at teens who could scan a code to unlocked and share Emotisongs.
For Sprite U.S., UMPG has a majority of the songs being featured on cans in their hip-hop driven “Obey Your Verse” campaign. Sprite cans and packaging showcase lyrics by Tupac (“Keep Ya Head Up,” “When We Ride” and “Smile For Now”) and J. Cole (“Crooked Smile,” “Grow Simba,” and “Dollar and a Dream III,”) among other songs.
For Coca-Cola’s expansive “Share a Coke” U.S. campaign, UMPG’s synch team worked closely with the Cornerstone Agency and Coke to handle creative and licensing duties for the project, which required finding just the right songs specific lyric messages. UMPG landed nearly a third of the entire U.S. campaign. Millions of bottles, cans and product packaging feature 22 iconic UMPG songs including "Lean On Me," "Mr Brightside,” "A Moment Like This,” "God Bless The USA," "Hot in Herre,” "I've Got The Music in Me," “On Top of the World,” “This is How We Do It,” “All I Do Is Win,” “ Stars” and “You’re Beautiful,” to name a few.
"What an honor to have my lyrics attached to such an iconic brand. I never imagined things like this would happen to me, so it's humbling to see and feel this... My honest appreciation goes to my team at Universal Music Publishing and Coca Cola for making this a reality,” said UMPG writer Sebastian Kole, the artist/producer and co-writer behind Alessia Cara.
For Sprite U.S., UMPG has a majority of the songs being featured on cans in their hip-hop driven “Obey Your Verse” campaign. Sprite cans and packaging showcase lyrics by Tupac (“Keep Ya Head Up,” “When We Ride” and “Smile For Now”) and J. Cole (“Crooked Smile,” “Grow Simba,” and “Dollar and a Dream III,”) among other songs.
For Coca-Cola’s expansive “Share a Coke” U.S. campaign, UMPG’s synch team worked closely with the Cornerstone Agency and Coke to handle creative and licensing duties for the project, which required finding just the right songs specific lyric messages. UMPG landed nearly a third of the entire U.S. campaign. Millions of bottles, cans and product packaging feature 22 iconic UMPG songs including "Lean On Me," "Mr Brightside,” "A Moment Like This,” "God Bless The USA," "Hot in Herre,” "I've Got The Music in Me," “On Top of the World,” “This is How We Do It,” “All I Do Is Win,” “ Stars” and “You’re Beautiful,” to name a few.
"What an honor to have my lyrics attached to such an iconic brand. I never imagined things like this would happen to me, so it's humbling to see and feel this... My honest appreciation goes to my team at Universal Music Publishing and Coca Cola for making this a reality,” said UMPG writer Sebastian Kole, the artist/producer and co-writer behind Alessia Cara.