Apple’s latest Holiday commercial features 'come out and play' - a song co-written and performed by new UMPG signing Billie Eilish especially for the ad. The animated spot follows a girl working on a creative project on her Mac but keeping her work hidden away in a box, until one day her dog knocks open the window and all her papers fly out into the street. When people outside pick up the pieces of her work, they all smile – portraying the message of the ad: “have you ever made something wonderful but were too afraid to share it?”