Mercedes-Benz reveals global campaign film with Alicia Keys

Mercedes-Benz presents a very intimate and personal documentary of the talented UMP songwriter and artist Alicia Keys. Telling her own story, Keys depicts what she values the most and shares never-seen footage from her past and her present.

Alicia Keys is one of the brand ambassadors alongside Lewis Hamilton and Roger Federer for the German car brand Mercedes-Benz to promote the new Mercedes-Benz S-Class line. Focusing on “Cares for what matters”, Mercedes-Benz showcases in various spots a very humane and approachable side of Alicia Keys featuring her two sons Egypt and Genesis. Our German UMP licensing team contributes two Alicia Keys songs ('So Done' and 'Love Looks Better') to the campaign’s soundtrack.