For the 2016 Rio Olympic Games, UMPG songs were heard throughout the games and during the opening and closing ceremonies, two of the most-watched and highly rated global television events. UMPG had the largest number of songs represented by any major music publisher.  


In addition to the ceremonies, the songs were featured worldwide in numerous related advertising campaigns and promotions during the games. Our synch and creative teams worldwide worked closely with global TV networks, agencies and brand partners, and licensed music for NBC, BBC, RAI and CBC network promos, and other spots airing by major brands such as Toyota, Omega Watches, Comcast, and Royal Caribbean. 

UMPG is privileged to be home to the preeminent Brazilian music catalog, including seminal Bossa Nova figures such as Antônio Carlos Jobim and Vinícius de Moraes. UMPG songs featured during opening and closing ceremonies included the famed Jobim/Moraes standard “The Girl From Ipanema (Garota De Ipanema),” as well as the classics “Canto De Ossanha,” “Deixa A Vida Me Levar,” “Bachianas No. 7 (Preludio),” "Deixa A Tanga Voar,” among others. Brazilian artist Anitta also performed during the opening ceremony. 

In addition, the International Olympic Committee tapped UMPG artist Questlove for their “Together we can change the world” campaign. The soundtrack for the filmed project was produced by Questlove, who re-recorded the song “The Fire” (co-written by UMPG writers Questlove and Tarik Trotter of The Roots) with top recording artists from across the world.