Guldägget is an award handed out annually for the best achievements in advertising.
This year Universal Music Publishing have contributed to two of the winning campaigns!

“She took a flag and made a place in rock n roll for women.”

Janis Joplin is one of the most revered and iconic singers of all time, she electrified and thrilled millions of listeners with her powerful, soulful voice and blazed new creative trails before her death in 1971 at age just 27. With hits including ‘Mercedes Benz’ and ‘Move Over’ and classic albums such as ‘Pearl’, Joplin was one of the performers who embodied the musical and cultural revolution of the 1960's.

In the new commercial for Wrigley's Extra the accapella group Solala performs Avicii's hit song 'Hey Brother' in a complete new version using three boxes with chewing gum as instruments. 'Hey Brother' is co-written by UMPG writers Salem Al Fakir, Vincent Pontare and Veronica Maggio.

It's what's inside that counts. At least if you ask the people at Volvo. And we couldn't agree more. It's inside you can blast Silvana Imam's 'Varma Gator' that is featured in this three piece ad.

Expekt's new commercial introducing the premiere of Allsvenskan (the Swedish professional for men's association football clubs) features an instrumental version of Teddybears and Thomas Rusiak's 'Hiphopper'. 

The latest world wide H&M Kids campaign features Chairmen of The Boards classic song 'Everybody's Got A Song To Sing' (Dozier, Holland, Holland & Miner) in a brand new re-recording by UMP's Adam Hagstrand and the very talented cast. Get ready for a season of style with the latest H&M spring outfits for kids!

Amason performs a cover of The Mamas and The Papas song about leaving the troublesome reality and escaping to a place where worries don't exist. Amason's cover is the theme song for this year's H&M Loves Coachella campaign.

This summer, the spirit of Coachella is everywhere! Assemble your squad and set out for fun times and chill desert vibes in outfits that are well into mood-board territory. Whether you’re planning on enjoying a concert or you’re just itching to let out your inner desert queen, make it a summer to remember decked out in the freshest new fits.

'Beck - Sista dagen' is the last movie of 2016 in the Beck movie series. The trailer features Johnossi's 'Mavericks' - written by UMPG's John Engelbert.

Casting won't drain your battery or get in the way of other activities. Answer a call, surf the web, even leave the room—all without interrupting the tunes. Learn more at google.com.

The video features 'I Love It' co-written by Linus Eklöw.