Guldägget is an award handed out annually for the best achievements in advertising.
This year Universal Music Publishing have contributed to two of the winning campaigns!

Volvo Cars - Vintersaga
UMP writer Oskar Linnros produced the theme song for Volvo Car Sweden's installment 'Made By Sweden'. The song is a re-recording of Ted Ström's 'Vintersaga' and performed by Amanda Bergman of Amason.

- Guldägget for best commercial 
- Silverägget for best film craft

World Food Programme - 805 million names
This is a campaign from the World Food Programme, the world's largest humanitarian agency fighting hunger worldwide. 
On 14 February 2015, Zlatan Ibrahimović and his Paris Saint-German played against Caen at Parc des Princes. Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.
The campaign features Jónsi - Tornado. 

- Guldägget for best PR
- Silverägget for best event

Watch the videos below.