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Sync Spotlight Diesel Jogg Jeans

Sync Spotlight Diesel Jogg Jeans

Fashion brand Diesel launched new world campaign on Valentines day. 'Make Love, Not Walls'

Agency Anomaly hooked up with photographer David LaChapelle for this campaign. We see bright colors and people of different cultures.
With this message the brand is giving commentary on today's society. According to Diesel there is too much hatred and division.
The campaign revolves around love, courage and rebellion.
Renzo Rosso, founder of Diesel: "We need to have the balls to break through barriers, precisely at the moment when fear divides the world with walls."



Credits:

Riccardo Bellini - Global CMO Diesel
Giada Gheno - Global Head of Advertising, Media & Product Marketing Diesel
Nicola Formichetti - Artistic Director Diesel
Jacob Wildschioedtz - Creative Director Diesel

Bureau: Anomaly Amsterdam
Executive creative directors: Martin Ginsborg en Lars Jorgensen
Creative directors: Chris Adams en Ross Cavin
Bureau producent en Post Producer: Julia Llamas
Production Co.: CXA and Maavven
Photographer/Director: David Lachapelle
DoP: Fredrik Jacobi
Production design: Annie Sperling
Executive Producer(s): Steven Pranica, Coleen Haynes
Editor: Govert Janse
Post Production Company: The Moving Picture Company Ltd.
Muziek: Amp.Amsterdam


Diesel SS17 ADV Campaign: MAKE LOVE NOT WALLS, a film directed by David LaChapelle