Dua Lipa collaborates with Jaguar for latest campaign
Dua Lipa (TaP Music Publishing) and Jaguar have worked together to make the most remixed song in history via a cutting-edge campaign for Jaguar’s first all-electric car.
As part of the collaboration Dua revealed new song ‘Want To’ at a secret gig in Amsterdam. Dua created the song by driving the Jaguar I-Pace, the car has remix software in-built to respond to your style of driving. The pioneering app finds out which music you listen to the most through Spotify and rearranges parts of the track to create your own version.
The campaign focuses on personalisation for consumers, Lipa’s fans can create their own take of ‘Want To’, with more than a million possible remixes, to suit different moods and styles of music.
Upon working with Jaguar Dua explains “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on 3rd September in Amsterdam. I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation.”
Watch ‘Want To’ by Dua Lipa below.