'Summer Like You're 7' is the latest Boots campaign set to The Jungle Book's 'Bare Necessities'
‘Summer like you’re 7’ is the latest campaign from Boots’ which follows the journey of a seven-year-old girl wondering in the sights, smells and excitement of the summer holidays.
Set to the Jungle Book’s playful ‘Bare Necessities’ the TV ad follows seven-year-old Livvie during her adventures of the school summer holidays; from the time the end of school bell rings until she falls asleep at the dinner table on holiday.
The Drum quote that Ogilvy (Agency) “developed from the insight that children experience summer with an enthusiasm and curiosity that is lost somewhat in adults, and that reminiscing about our childhood view of summer can lift our mood.”
Watch the fun TV advert below