Marks & Spencer have made a seductive return to food advertising with their new campaign ‘Adventures in Imagination’, urging customers to be more adventurous in their cooking by using a fresh variety of ingredients.
The beautifully shot ad is soundtracked by Clean Bandit’s number one single 'Rather Be', co-written by UMPG’s Jimmy Napes. The Cambridge band’s breakthrough single brings a brilliantly recognisable energy to the film, thanks to their trademark, infectious string line which effortlessly accompanies the fast-flowing, hunger-inducing food action.