Launching the new ‘Shine’ #LiveColourful campaign, Bulmers have unveiled a kaleidoscopic new advert to promote their range of ciders in the run-up to summer.

Recent UMPG signing Eliza and the Bear provide the brilliantly uplifting soundtrack; with its sparkling guitars and perfectly matched lyrics, ’Friends’ captures the fun and excitement of a night out in the city alongside those that matter most.

The spot was created by London agency Adam & Eve / DBB.