Straight off the back of the Bobby McFerrin ‘Don’t Worry Be Happy’ sync for their recent food commercial, Marks & Spencer has launched a brand new campaign using yet another UMPG copyright for their autumn fashion line.

The advert features models strutting down an imaginary catwalk in M&S’s Autumn Winter 2012  line to Edwyn Collins’ 1995 Northern Soul inspired smash ‘A Girl Like You’. The song perfectly captures the mood of M&S’s campaign strapline, ‘For every woman you are’.

‘A Girl Like You’ featured on Edwyn Collins’ ‘Gorgeous George’ album, and reached No. 4 on the UK singles chart.