Seinabo Sey's song 'Hard Time' is featured in tech company Bose's new NFL commercial 'Bose Presents: Game Changer'.

'Team Bose is a group of players who never stop working to raise their game, and includes Russell Wilson, Clay Matthews, Darrelle Revis, DeMarco Murray, DeMarcus Ware, Jimmy Graham, Alshon Jeffery, Luke Kuechly, Nick Foles and Matt Ryan. See what happens when unstoppable determination and higher focus drive you to be better.'

Check out the commercial below and listen to 'Hard Time' on Spotify.