UMPG syncs for Super Bowl 2026

Universal Music Publishing Group was well represented during Superbowl LX on 8th February at Levi's Stadium in Santa Clara, California - with syncs in commercials for Budweiser, Hellmann’s, Starbucks, Squarespace, Cadillac F1, Amazon Alexa, Google Gemini and more. At half time, Bad Bunny’s performance moved culture and lit up the world’s biggest stage - a defining moment, powered by vision, energy and global impact.

Budweiser
Song: "Free Bird"
UMPG Writer(s): Allen L. Collins, Ronnie Van Zant
Artist: Lynyrd Skynyrd

Hellmann’s
Song: “Sweet Caroline”
UMPG Writer(s): Neil Diamond
Artist: Re-Record w/ Lyric Change [Original by Neil Diamond]

State Farm
Song: “Livin’ On a Prayer”
UMPG Writer(s): Jon Bon Jovi, Desmond Child
Artist: Re-Record [Original by Bon Jovi]

Squarespace
Song: “Unavailable”
UMPG Writer(s): Jerskin Fendrix
Artist: Jerskin Fendrix

Grubhub
Song: Title TBC
UMPG Writer(s): Jerskin Fendrix
Artist: Jerskin Fendrix

Cadillac F1
Song: “Moonshot”
UMPG Writer(s): Max Richter
Artist: Max Richter

Amazon Alexa
Song: “Devil Inside”
UMPG Writer(s): Andrew Charles Farriss, Michael Kelland Hutchence
Artist: INXS

Anthropic
Song: “What’s the Difference”
UMPG Writer(s): Melvin Charles BradfordArtist: Dr. Dre & Eminem
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Google Gemini
Song: “Feels Like Home”
UMPG Writer(s): Randy NewmanArtist: Randy Newman
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Lay’s
Song: “Somewhere Only We Know”
UMPG Writer(s): Thomas Oliver Chaplin, Richard David Hughes, Timothy James Rice-Oxley
Artist: Re-Record [Original by Keane]
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Ro
Song: “Riot Rhythm”
UMPG Writer(s): Sydney Alexis Krauss, Derek Edward Miller
Artist: Sleigh Bells
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Starbucks
Song: “South American Getaway”
UMPG Writer(s): Burt F. Bacharach
Artist: London Music Works
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Xfinity
Song: “Theme From Jurassic Park”
UMPG Writer(s): John Williams
Artist: John Williams
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