Irving Berlin – “Cheek to Cheek” for Heineken

Irving Berlin – “Cheek to Cheek”, performed by Frank Sinatra, soundtracks a new campaign for Heineken.

Under the strapline ‘Fans Have More Friends’, the spot reflects how shared passions can help people connect, and features three of Heineken’ s most renowned brand ambassadors - F1 driver Max Verstappen, footballer Virgil Van Dijk and DJ/producer Martin Garrix. It ties into research commissioned by Heineken showing that three-quarters of fans say their fandom has helped them meet new people.

Irving Berlin wrote “Cheek to Cheek" for Fred Astaire in the musical Top Hat, co-starring Ginger Rogers.

Listen to “Cheek to Cheek”.

Watch the Heineken advert 'Fans Have More Friends' below.