Neil Diamond "Sweet Caroline" for Jim Beam

Jim Beam’s latest commercial features a room full of people joyfully singing Neil Diamond’s “Sweet Caroline”.

The bourbon brand’s new campaign celebrates the notion that "People Are Good For You", capturing a moment of human connection as the whole room is united in a spontaneous moment of joy.

“Sweet Caroline” was first released in 1969, and remains one of Neil Diamond’s most enduringly popular songs.