SVOY is a New York-based one-man band: music, lyrics, performance, production, recording, mixing, mastering, art direction, graphic design.
Born in the Russian Far East, Svoy began taking classical and jazz piano lessons as a child. As a teenager, he moved to Moscow to experience music and life in a big city, and ended up studying with top jazz professionals in the country (including pianist Igor Bril and, the late, great composer Yury Saulsky), and later got a Degree from the elite Gnessins Russian Academy of Music on a full scholarship.
In 2000, Svoy got a full scholarship to attend the Berklee College of Music in Boston, where he earned a Degree in Professional Music. While in Boston, Svoy explored songwriting and production. In 2002, he won the BMI Pete Carpenter Fellowship and spent six weeks studying with Grammy and Emmy-winning TV composer Mike Post (writer of such TV themes as Law & Order, NYPD Blue, Hill Street Blues, L.A. Law, among others) and Atli Örvarsson (composer for The Fourth Kind, Thick as Thieves, Babylon A.D., Vantage Point, Season of the Witch) at Post's studio in Los Angeles. In 2004 one of Svoy's songs won the 3d place at BMI's John Lennon Competition for songwriters in New York. The judges included legendary Grammy-winning record producer Russ Titelman (George Harrison, Eric Clapton, Paul Simon, James Taylor) and hit Broadway composer Frank Wildhorn. Thousands of applicants participated in the competition that year. In June 2004 Svoy received the award from BMI and Yoko Ono, personally.
While still at Berklee, Svoy began working on a number of songs that he planned to eventually have as a demo. Fascinated with many different styles of music, including electronica, rhythm & blues, rock, he experimented using a portion of each influence, when writing and producing at his home studio. Once several tracks were finished, Svoy played the new material to friends and music industry professionals, and was surprised to learn that the tracks were more than just demo-quality. Svoy went back to recording and by the end of 2005 had a full-length album completed. Self-produced Eclectric was released independently, which led to getting signed to a record deal with Beverly Hills-based label Rendezvous Entertainment (Universal Music Group Distribution), a publishing deal with Universal Music Group and an endorsement deal with Yamaha. Rendezvous released Svoy's debut record in the U.S. in May 2007 to wide critical applause.
In summer 2008, Svoy recorded 4 new versions of songs from Eclectric, and a cover of Bjork's 'Unison'. In February 2009, 5-track Consequence EP 1.0 was released digitally on Svoy's Sixteenth Republic Records. An updated version, Consequence EP 1.1 followed in December of the same year.
Svoy's second self-produced album, Automatons, was released on August 19, 2009, on Tokyo-based historic P-Vine Records, featuring collaborations with multi platinum-selling songwriter/artist Adam Levy and Russia's superstar MTV Award-winning multi hit songwriter/artist Ilya Lagutenko. In September 2009, the album's single "Beautiful Thing" reached #69 on the Billboard Japan Top 100 Airplay and #82 on Billboard Japan Top 100 Singles chart. The album also reached #100 on the Billboard Japan Independent Albums and Singles chart.