UMPG has appointed Rochelle Holguin to the position of Vice President of Creative Strategy. Holguin’s newly created role is part of UMPG’s global strategy to accelerate the company’s focus on creative development and strategic marketing for artists, songwriters and song catalog. Reporting to Gerson, Holguin will work closely with UMPG's Sync and A&R teams, as well as UMG’s Film/TV development group, to create unique partnerships and promotional opportunities with streaming services, TV/film studios, digital, social and other emerging platforms.