At SXSW, Universal Music Publishing Group had a large presence of artists and songwriters who performed and networked among a cross section of top creative executives from the A&R, film, TV and advertising communities. UMPG artists performing at SXSW included: Action Bronson, Amason, BIG KRIT, Big Sean, Cardo, Chase N Cash, Clairity, Clean Bandit, Dotan, EarthGang, Happy Perez, HOLYCHILD, Ibeyi, J. Cole, Kevin Ross, Glassnote’s Madisen Ward and The Mama Bear, Mannie Fresh, Mike Del Rio, Nas, Palma Violets, Public Access TV, Robert DeLong, Ryn Weaver, Sam Hunt, Seinabo Sey, Shura, SOAK, The Vaccines, T-Pain and Years & Years.