Universal Music Publishing China (UMP China), a division of Universal Music Publishing Group (UMPG), has officially announced the signing of Cheerful Music to an exclusive worldwide publishing deal, excluding mainland China. As a leading creator of hit songs in China, Cheerful Music catalog boasts major hits including “YI XIAO JIANG HU (KE MU SAN),” which amassed more than 50 billion views on Douyin (the Chinese version of TikTok), "XIAO CHENG XIA TIAN," “TA SHAN HE,” and “BAN SHENG XUE,” each claiming the top spots on China's leading streaming services.