Xavi

Latin

Bio

Xavi is the leading voice of Música Mexicana’s new generation, with over 4.8 billion career streams. Born in Phoenix and raised between the U.S. and Nogales, Sonora, the singer-songwriter blends traditional corridos with R&B, pop, and urban influences, shaping a modern sound that has resonated globally.

He rose to international prominence in 2024 with “La Diabla,” which topped Spotify’s Global 200, became the longest-running #1 Latin solo song in the chart’s history, and has since surpassed 1 billion global streams. The track also marked his first entries on the Billboard Hot 100 and Billboard Global 200, where it spent a month in the Top 5. That same year, he released his debut album Next and won New Artist of the Year at the Billboard Latin Music Awards.

Continuing his rapid ascent, Xavi made history as the youngest-ever recipient of the ASCAP Latin Music Award for Songwriter of the Year at just 21 years old . He has since scored multiple chart-topping hits, including “La Morrita” and “No Capea,” both reaching #1 on Billboard’s Regional Mexican Airplay chart and contributing to six career #1s.

In 2025, he won his first iHeartRadio Music Award for Best New Artist – Regional Mexican and earned additional nominations across major categories. He has also secured multiple Premio Lo Nuestro wins, including Mexican Music Fusion of the Year and Best New Artist – Mexican Music, further solidifying his position as one of the genre’s most impactful new stars.

Xavi’s catalog includes high-profile collaborations with artists such as Grupo Frontera, Carín León, Belinda, Fuerza Regida, Gabito Ballesteros, and Manuel Turizo, showcasing his versatility across styles and audiences. His global reach continues to expand, highlighted by former U.S. President Barack Obama selecting “En Privado” as one of his favorite songs of the year.

Beyond music, Xavi is part of Telemundo’s official FIFA World Cup 2026 anthem “Somos Más,” alongside Carlos Vives, Wisin, and Emilia. He has also expanded into the fashion space through a major campaign with JD Sports and Adidas U.S.

This 2026, on the touring front, Xavi continues to connect with fans worldwide through his X Tour, including a successful sold-out U.S. run and a major upcoming Mexico leg with key stops in Monterrey and Guadalajara.