Universal Music Publishing Australia has announced the launch of a new, state-of-the-art online music platform providing unprecedented access to the company’s vast global catalogue for sync licensing.
UMPG Songs (www.umpgsongs) contains hundreds of thousands of tracks available to licence – from a writer’s full back catalogue to the latest releases, with new works added every week.
So what makes UMPG Songs unique? The combination of expertly curated content and smart music discovery tools – empowering advertising, film, TV, and online creatives to quickly pinpoint exactly the right piece of music for their project.
UMPG Songs allows users to conduct music searches to a remarkably detailed level – enabling a fast and accurate response to even the most demanding brief. Songs are tagged with sync use in mind, which not only enables users to search and refine by artist, writer, genre and year, but also by instrument, specific lyric, the general lyrical theme, or even by a song’s overall mood and atmosphere. Whether searching for contemporary uplifting indie pop, country or a quirky instrumental, it rapidly returns accurate and relevant results.
Creatives hunting for some musical inspiration will find an abundance of artfully presented and frequently updated content. Users can browse through new releases and classic albums, or tap into the UMPG sync team’s expertise via a wide selection of playlists curated by specialist staff. Playlist themes range from ‘Tales of the City’ to the influences behind some of UMPG's iconic writers; from film soundtracks to surprising cover versions; from Sydney’s 70’s punk to Ad/TV edits of the best of Australian hip hop and a very extensive compilation of tracks that have been pre-cleared for use in Aust TV Series.
UMPG Songs is not only an essential new tool for music supervisors, it also allows UMPG staff to better service their creative clients – facilitating quick and easy pitching of songs and greater collaborations between worldwide office.