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Steve Winwood for Masterfoods

Steve Winwood for Masterfoods

Steve Winwood's classic, pop hit "Higher Love", has just been licensed for Masterfoods new "Make Dinnertime Matter" campaign.

The new spot displays how a homely dinnertime tradition can become something special, passed down to younger generations.

This spot features a re-record of the Steve Winwood classic, performed by his very own daughter, Lily Winwood.

The new commercial aired in February and will run in Australia & NZ for the next 12 months across free-to-air/pay TV and social media.

Watch the spot below:


What’s your dinnertime ritual? / Make Dinnertime Matter / MasterFoods