Steve Winwood's classic, pop hit "Higher Love", has just been licensed for Masterfoods new "Make Dinnertime Matter" campaign.
The new spot displays how a homely dinnertime tradition can become something special, passed down to younger generations.
This spot features a re-record of the Steve Winwood classic, performed by his very own daughter, Lily Winwood.
The new commercial aired in February and will run in Australia & NZ for the next 12 months across free-to-air/pay TV and social media.
Watch the spot below: