Peking Duk’s epic anthemic banger “Say My Name,” featuring the vocals of SAFIA’s Benjamin Joseph, has been licensed out of the US for an international Bose headphone campaign for their brand new wireless and noise cancelling headphones.
The track was pitched to brief by UMP’s New York office after being approached by a US music supervisor for suggestions. Having had the song on high rotation for some months, UMP NY immediately sent “Say My Name” to the client, the big standout being the “two distinct parts” which the song definitely has. Bose heard the song, the deal was clinched!
Having launched on 1st June, the Lose the noise & wires, Lose yourself in the music campaign will run for the next 12 months across Bose’ online media including websites, social media, and YouTube.
The boys of Peking Duk are having a stellar but busy year having just completed an Australian Tour, a writing trip across Europe, and another mini tour of the US.