One of UMP’s newest and brightest signings Olivia McCarthy, better known around the traps as JOY.,  has landed an overseas sync for “Falling”  in the chilling promo for UK TV drama favourite, “EastEnders” on BBC1.

Taken from her brand new EP, Ode, “Falling” is a beautifully dark and ethereal accompaniment to the dreary and mysterious promo as a character presumed dead returns to the long running British soap opera. 

View the spot below.