Synch News

Bonds celebrate 100th birthday with INXS

Bonds celebrate 100th birthday with INXS

Australian rock legends and UMP catalogue greats INXS’ classic 80’s hit “What You Need” has had itself a jazzy rework and been licensed for iconic Australian brand, Bonds 100th year anniversary campaign.

A dance party of people of all ages from across the country, the BONDS100 campaign is a colourful, upbeat and fun pairing of the two household names celebrating the brand being 100 years young and the launch of their latest, revamped range of basics. 

Working closely with Level Two music supervisors, local Sydney producer Toby Burvill (aka Tobio and O Squid) remixed “What You Need” to fit the party vibe of the spot while maintaining the key elements of the song we all know and love. 

You can witness the groovin’ and shakin’ for the next 6 months across online and comprehensive media in Australia.


View the BONDS100 video below.

BONDS100