There is no time like Christmas for fresh maximum impact advertising campaigns of warmth and substance hitting our screens as we start to ponder gifts for that special someone or someone else’s someone.  

Target Australia has launched their heartwarming Yuletide campaign “Give The Perfect Gift For Less” with Supertramp’s iconic and highly emotional classic ‘Give A Little Bit’ written by the band’s Roger Hodgson and Richard Davies. The feel good campaign features a recording of the work produced by Roger whose contribution to the band as vocalist, co-composer and multi-instrumentalist is legendary. ‘Give A Little Bit’ is the perfect song choice for the creative brief.  With appeal to a wide audience in all age groups, the spot sees a happy family giving and receiving their sought after and slightly amusing gifts at Christmas. 

The Target campaign will run nationally over the Christmas period on major free to air, pay TV and internet channels. 

Roger Hodgson and Richard Davies are no strangers to the sync world with ’Give A Little Bit’ also licensed to promote Network Nine’s Random Acts of Kindness and West Australia’s Variety Club plus another Supertramp catalogue highlight, ‘Dreamer’, used in retro set TV series, Puberty Blues.