Sports fans will be hearing a new take on a modern day Australian classic this year. Richmond Tigers AFL club have secured UMPG writer Alex Lloyd’s “Coming Home”, with Alex re-working and recording the track to create a Tigers centric version to fit with the clubs 2014 tag-line “Coming Home” (To Richmond).

In a serendipitous happenstance, Alex originally hails from the Sydney suburb of Balmain which is Tigers territory (albeit of the NRL variety). At the official announcement of the song on the 17th of February it was advised that the multi-talented singer/songwriter has adopted the Richmond Tigers as his AFL team.

At the launch event, Richmond CEO Brendon Gale said of the partnership "We are thrilled to be able to work with an artist of the caliber of Alex Lloyd, whose original ‘Coming Home’ song resonates strongly with our themes for the 2014 season”. “It's a unique opportunity for our Club to have our own words attached to an iconic Australian song, and we hope all of our fans enjoy the end result”.

Alex’s take on the partnership is "Having been a fan and lifelong supporter of the Australian sporting industry, I am exceptionally proud & overwhelmed to have been asked to recreate one of my songs for Richmond Football Club & look forward to cheering on the tigers both on stage and on the sidelines throughout 2014!"

“Coming Home (To Richmond)” will be released as a single and will be available on iTunes from Friday the 28th of February, with a portion of the proceeds from sales being donated to Richmond's preferred charity partner The Alannah and Madeline Foundation.

You can view the full advertisement on Richmond’s homepage here or catch it on Pay TV, online and at the grounds throughout the AFL season.