UMPG launches pilot program with Auddly to streamline song data delivery
Revolutionary Song Data Hub Aims to Improve Metadata Tracking for the Music Industry
STOCKHOLM and SANTA MONICA – January 18, 2018 – Auddly, the song data hub, today announced that Universal Music Publishing Group (UMPG), has launched a pilot program to streamline song data management and provide songwriters with a digitaltoolbox for music creation.
Auddly provides a platform for creative teams to track their artists’ full songwriting process in order to secure and expedite accurate song registrations. Through this program, Auddly seeks to improve metadata tracking and ensure the rights of music creators.
“As part of our commitment to support songwriters through new and creative technology solutions, UMPG is always looking to improve data management and streamline the song delivery process. Auddly’s user-friendly tool is a step forward in that effort and will hopefully set a new standard for the industry,” said Jody Gerson, UMPG Chairman and CEO.
“The key to a functioning music industry is full cooperation around one system for song data
collection. Auddly is independent and open for all parties and we hope that UMPG’s forward-thinking way will inspire other publishers and rights societies to join us for a sustainable music industry,” said Niclas Molinder, Founder and CEO, Auddly.
“Auddly enables songwriters and producers like me to keep track of all projects from inception to release – and to make sure that those who look after our rights have all the correct information right from the start. So this is a great step forward for music creators all around the world towards a fairer and more transparent music industry,” said Max Martin, producer and songwriter.