Film, TV + Media

Paul Simon Strikes a Chord in Sentimental Volkswagen Ad

Paul Simon Strikes a Chord in Sentimental Volkswagen Ad

In one of the most memorable ads of the year, Volkswagen takes viewers on an emotional journey powered by Simon & Garfunkel’s “America” written by UMPG’s Paul Simon. The commercial tells one family’s story that goes cross-country and spans generations. 

The exemplary sync demonstrates the power of music for brands.

2018 Volkswagen Atlas | “America” Commercial