Posted by Universal Music Publishing on 19 April 2017
Lloyds Bank celebrates the 'resilience of the British people' in their latest advert featuring the famous black horse. The agency behind the advert, adam&eveDBB, felt that Fatboy Slims' ‘Praise You’ worked perfectly lyrically, but wanted a more epic orchestral feel - so it was recorded by up-and-coming artist Hannah Grace, and the London Contemporary Voices Choir.
The campaign aims to show how Lloyds Bank has been a constant through changes of every kind over the last 250 years, be that in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution.
Lloyds banking group explained “This song exemplifies the changes Britain has been through and praises the British public as they continue to look to the future.”
The advert debuted 8th April during the first ad break on Ant & Dec’s Saturday Night Takeaway and is on high rotation on TV along with digital, print, outdoor and social media activity.